For the launch of the second generation of the MINI Countryman, MINI invited all vendors around the globe to Bilbao, Spain, to get to know the product under real-world conditions.
Highlights of the event were the Opening Ceremony and the Closing Show, rounded off by drive active and static comparisons of the competitors, workshops and an evening event.
The event took place in eight different spaces, each of them couldn’t have been more varied: from a remote winery over a re-activated industry building to temporary created structures; everything was there. All the technical part, power and air conditioning, IT and communication was planned and executed by us.